#ShareTheLight at the Aviva Stadium for Ireland v England
Date: 16th March 2017
Author: Brian Campbell
AS Ireland take on England in the RBS 6 Nations at the Aviva Stadium this Saturday, Pieta House, supported by Aviva Insurance, will be asking the 50,000 supporters in attendance to “Share the Number, Share the Light”.
The campaign was launched by Fair City actress Rachel Pilkington and celebrity chef Derry Clarke – both fantastic Pieta House ambassadors - along with former Ireland rugby international David Wallace, Leinster Rugby’s Mike Ross and Mike McCarthy and broadcaster and journalist Charlie Bird – who has kindly donated all the proceeds from his book A Day in May to Pieta House.
As Aviva’s Charity of the Day at Ireland v England, the campaign to share the Pieta House suicide helpline number 1800 247 247 will run on the pitchside LED boards and around the stadium.
A special video has also been commissioned by Aviva to create awareness of the campaign and this will be played at half time. And 20% of all coffee and tea sales on the day going directly to Pieta House, thanks to Compass.
Ireland and Leinster players Mike Ross and Mike McCarthy will also be outside the Aviva Stadium before the game on Saturday encouraging fans attending to “Share the Number, Share the Light”.
Brian Higgins, CEO, Pieta House, said; “We are delighted that Pieta House is Aviva’s ‘Charity of the Day’ on Saturday – for one of the biggest fixtures in rugby, Ireland vs England. A priority for us is tackling the stigma that leads people to the doors of Pieta House, so together we really can become a ‘Team of Us’ in the fight against suicide. We are here for people in crisis 24 hours a day 7 days week, through our helpline 1800 247 247.
“At Pieta House we encourage people to focus on the light and not the dark. So I’d encourage people across Ireland – including the 50,000 fans who will be in the Aviva Stadium on Saturday - to share the number and share the light. We can all play our part in realising the vision of Pieta House of a world where suicide, self-harm and stigma have been replaced by hope, self-care and acceptance.”
“Pieta House was selected by our employees as Aviva’s charity partner just over a year ago. It’s our privilege to support the tremendously important work that Pieta does in our communities,” added Matt Robinson, CEO, Aviva Insurance. “If we succeed in shining a light on the fight against suicide at Saturday’s big match in the stadium, that would be a result more valuable than any final score.”
You can follow #ShareTheLight across social media channels.