This is a fantastic opportunity to work on a purpose-driven brand and make a meaningful impact. Reporting the Supporter Development Manager, and working closely with the Digital Fundraising Lead, the Digital Marketing Coordinator will deliver digital campaigns, grow online communities, and drive engagement through compelling content.
The ideal candidate will come from a Digital Marketing background and will be passionate, proactive and a great communicator.
Role & Responsibilities:
Campaign Delivery & Reporting
Deliver digital marketing campaigns, aligned with Pieta’s brand tone and goals, including but not limited to: Meta ads, Google ads, and SERP & SEO campaigns.
Monitor, analyse, and report on campaign performance and KPIs, and work with the Digital Fundraising Lead to optimise campaigns
Work with the wider team on digital campaign budgets and report on key metrics
Ensure all campaigns are GDPR-compliant
Email Marketing
Deliver large-scale email campaigns using automated journeys and audiences from our CRM
Collaborate across departments to build campaign-specific audiences and messaging
Track campaign analytics and generate performance reports and work with wider team to optimise campaigns
Website Management
Maintain and update the main Pieta website and microsites
Monitor and analyse website engagement using Google Analytics, Google Tag Manager, UTM tracking and Google Search Console
Support backend management and technical updates in collaboration with an external development agency
Content & Community Development
Create engaging, on-brand content for web, email, social media, blogs, and video
Spot content opportunities and trends
Build, grow, and nurture online communities across platforms
Brand Stewardship
Act as a guardian of the Pieta brand and sub-brands, ensuring quality and consistency
Support broader digital initiatives where required
Partner & Stakeholder Collaboration
Work with internal teams, external agencies, suppliers, and fundraising partners to create excellent digital experiences
Build strong relationships across the organisation to support campaign development
Essential Education, Skills and Experience:
Degree in Marketing or a related field
Minimum 1–2 years’ experience in a marketing agency, non-profit or fast-paced corporate environment
Strong writing and editing skills with experience in setting tone of voice, storytelling, grammar and proofreading
Proven experience managing email campaigns, digital content, and social media
Familiarity with digital tools such as CRM systems, Google Analytics, Meta Ads, mass email management systems and website CMS platforms
Strong IT skills, especially MS Office Suite
Excellent time management, communication, and relationship-building skills
High attention to detail and problem-solving capabilities
Ability to prioritise tasks and work to tight deadlines
Desirable
Experience with Google Ads, SEO, Google Search Console, and backend website management
Working knowledge of GDPR compliance
Understanding of Web Accessibility principles
Experience setting up A/B/N tests in digital platforms
Experience with Adobe Creative Suite, Canva, or equivalent
How to Apply:
Applications for this post should be made via Apply Now by 23rd May 2025. Please attach a CV and cover letter outlining your particular suitability for the role.
Pieta is an equal opportunities employer, meaning we do not discriminate based on age, race, colour, religion, ethnicity, national origin, sex, sexual orientation, or physical/mental disability. We are committed to a diverse and inclusive workplace for all. We offer additional support to those with additional requirements. Please let us know if you require support ahead of your interview.