This role is central to the delivery of Pieta’s fundraising, communications, and brand strategy. The IG Lead is focused on deepening donor understanding of Pieta’s impact, increasing lifetime value, and strengthening donor relationships through meaningful, consistent, and motivating communications.
Role & Responsibilities:
The Role:
This role is central to the delivery of Pieta’s fundraising, communications, and brand strategy. It is focused on deepening donor understanding of Pieta’s impact, increasing lifetime value, and strengthening donor relationships through meaningful, consistent, and motivating communications.
The Individual Giving Lead is responsible for meeting monthly, quarterly, and annual income targets, delivering effective donor journeys, and coordinating cross-functional efforts that contribute to exceptional supporter experiences.
This role suits a proactive, donor-focused professional with experience managing large donor files, leading direct marketing campaigns, overseeing financial processes, and developing long-term supporter journeys. Strong knowledge of GDPR and a commitment to ethical fundraising are essential.
Key Responsibilities:
Develop and implement an annual direct mail programme comprising at least five campaigns per year
Collaborate with the digital team to deliver integrated, multi-channel campaigns
Engage donors through supporter days, surveys, and other stewardship activities
Lead telemarketing programmes to thank donors, upgrade regular givers, convert one-time donors, and reactivate lapsed supporters
Support the development and delivery of the tax-efficient giving programme, including donor communications to increase participation
Lead Pieta’s legacy giving strategy and manage correspondence with solicitors and executors
Oversee the work of the Donor Care Administrator, ensuring high-quality data management and accurate reporting to support donor care
Ensure all supporter communications comply with Pieta’s policies, GDPR, and relevant sector regulations and codes of conduct
Use Pieta’s fundraising project management system (Asana) to plan, track, and deliver tasks, manage deadlines, and collaborate effectively across teams in line with departmental processes.
Carry out any other reasonable duties as requested by your manager
Essential Education, Skills and Experience:
Education, Skills and Experience Required:
Minimum 4 years’ experience in individual giving within a nonprofit or similar fundraising environment
Relevant qualification (e.g. marketing or fundraising) preferred; equivalent hands-on experience also valued
Proven experience across direct marketing channels particularly direct mail, email, and telemarketing and ideally DRTV and digital
Experience supporting a large individual giving programme across multiple channels (online and offline), including appeals, newsletters, and tax-efficient giving
Excellent CRM/database skills; Salesforce experience an advantage
Proficient in Microsoft Excel and other MS Office applications
Strong data skills – experienced in cleaning, segmenting, and analysing supporter data
Proven ability to manage large-scale direct marketing campaigns and supplier relationships (e.g. agencies, printers, call centres)
Excellent communication skills – written, verbal, and presentation
Strong interpersonal skills with the ability to engage and oversee staff and volunteers
Ability to work independently, manage competing priorities, and meet deadlines
Solid understanding of the Irish nonprofit sector, donor charter, and compliance regulations
Expert knowledge of GDPR and its application to donor acquisition and stewardship
How to Apply:
Applications for this post should be made via Apply Now by 16th January 2026. Please attach a CV and cover letter outlining your particular suitability for the role.
Pieta is an equal opportunities employer, meaning we do not discriminate based on age, race, colour, religion, ethnicity, national origin, sex, sexual orientation, or physical/mental disability. We are committed to a diverse and inclusive workplace for all. We offer additional support to those with additional requirements. Please let us know if you require support ahead of your interview.