Develop the individual giving and corporate fundraising strategies to achieve annual income, expenditure and KPI’s in line with overall strategy including supporter acquisition, supporter retention, supporter value, supporter lifetime value, return on investment, supporter enhancement rates (upgrade, conversion, uplift, cross sell).
Develop and implement the annual plan to deliver on strategy to include the ongoing monitoring and reporting on performance against KPI’s, reporting to the directors and adjusting plans to ensure delivery across channels.
Develop a supporter relationship strategy and implementation plan to deepen relationships with Pieta, motivate repeat participation/support and build lifetime value. Systemising supporter activities so that all supporter activity targets are managed, and lifecycle based to enhance overall retention and value.
Development of a data-led strategic approach to all supporter development and acquisition plans.
Develop, test and drive key fundraising activities with individual donors ensuring direct marketing and overall core campaign is leveraged to deliver supporters and income.
Development of tried and tested fundraising products and propositions that help drive growth of regular supporters.
Data, Systems and Analytics
Develop and manage the CRM system for individual giving.
Development of data led segmentation and personalisation planning for all supporter development
Profiling of supporters and development of key insights and understanding of all supporter, key metrics, key triggers for giving, attrition and engagement
Working with team and external partners to ensure all insights are actioned and used to develop future plans for acquisition, retention, and enhancement.
Foster a dynamic, ambitious, outcome focused and professional team culture that encourages a willingness to learn, test and trial new methods of fundraising.
Develop individual team member goals, training, development and coaching plans to ensure all team members develop best practice, future orientated fundraising skills.
Outline and implement succession plans ensuring the development of a wide range of skills across the team and enabling both cross wards and upwards mobility for each team member.
Management of agencies employed to help deliver programmes of activity with the public.
Work closely and professionally with the wider fundraising and marketing team to develop integrated campaigns, key messages and fundraising to deliver key goals.
Work with any external agencies and 3rd party supports that are required to deliver the activities to represent Pieta in the best light
Budgets and Reporting
Management of team costs and expenditure budgets on an on-going basis ensuring all activity is implemented within budget and within defined cost ratios.
Coordination of key suite of reports to determine viability of each channel and line of fundraising portfolio