Circle K Commits to Raising €1 Million in New Partnership with Pieta

• €1 million fundraising target to fund suicide prevention and 24/7 crisis support

• 1c from every litre sold on 15th January donated directly to Pieta

• Partnership will help deliver vital services for communities nationwide

Today, Circle K, Ireland’s largest forecourt and convenience retailer has announced a new three-year charity partnership with Ireland’s leading suicide and self-harm prevention charity, Pieta. The partnership will see Circle K commit to fundraising €1million for Pieta over the next three years. The charity’s services include free counselling to those with suicidal ideation, those engaging in self-harm, and those bereaved by suicide across Ireland.

The partnership officially launches this week across Circle K sites nationwide. On 15th of January, Circle K will donate 1c from every litre of fuel sold in the Republic of Ireland to Pieta.

Both organisations share a commitment to being consistently present and supportive in communities across Ireland. With its nationwide network and local presence, Circle K is proud to stand alongside Pieta in raising awareness and vital funds to help ensure professional suicide and self-harm prevention services are available whenever and wherever they are needed.

This new partnership builds on Circle K’s longstanding support for Pieta. Each year, Circle K provides free tea and coffee to participants across its network after the annual Darkness into Light walk, a gesture that has become a meaningful part of the nationwide event. Most recently, Circle K also supported Pieta through its Coast to Coast fundraising initiative, helping to raise vital funds and awareness for the charity’s life-saving services.

“This partnership with Circle K represents a meaningful commitment to suicide and self-harm prevention across Ireland. It will help Pieta continue to provide free, professional support to people experiencing suicidal distress, self-harm, or the impact of suicide, whenever they need it, and wherever they live.

Circle K’s strong community presence and long-standing support for Pieta reflect a shared belief that mental health support should be visible, accessible, and available without barriers. We are deeply grateful to Circle K, its teams, and its customers for helping to ensure that no one faces crisis alone.

Demand for our services continues to grow, and long-term partnerships like this are vital to keeping our therapy services and 24/7 Crisis Helpline open, accessible, and staffed by qualified therapists. The funds raised through this initiative will directly support that work and help us be there at the most critical moments.”

“At Circle K, supporting the communities we serve isn’t just part of what we do, it’s at the heart of who we are. We are proud to begin this new three-year partnership with Pieta, an organisation that delivers life-saving support to those in crisis. Together, our goal is to raise vital funds and awareness so that anyone in need can access free, professional help, 24 hours a day, every day.

We know this is a cause close to many of our colleagues and customers, and we’re proud to stand with Pieta in helping to raise vital awareness and support for those who need it most.”

If you or someone you care about needs support, Pieta’s 24/7 freephone Helpline is available on 1800 247 247, or you can text HELP to 51444 (standard message rates apply). For therapy service and appointment enquiries, please contact 0818 111 126. If you are in immediate danger, please call 112.