Circle K’s Coast 2 Coast returns in support of Pieta

Circle K’s Coast 2 Coast challenge returns on 4th and 5th September, bringing colleagues, partners and supporters together for an extraordinary 24-hour relay in aid of Pieta.

Starting in Galway City and finishing in Dublin City, the team will run continuously to cover more than 220km, raising funds and awareness to help Pieta support people affected by suicidal distress, self-harm and suicide bereavement.

The relay is at the heart of a wider weekend of fundraising involving Circle K colleagues, customers, partners and communities across Ireland.

Stephanie Manahan, Chief Executive Officer of Pieta, said:

“Circle K’s Coast 2 Coast is more than an extraordinary physical challenge. It is people coming together to say that no one should have to face suicidal distress, self-harm or suicide bereavement alone.

“We are deeply grateful to every Circle K colleague taking part, and to every customer, partner, family member and friend supporting them. Every euro raised helps Pieta keep our free, professional therapy services and 24/7 Crisis Helpline available for people at the moments they need us most.

“At Pieta, we believe we can stop self-harm and suicide, together. Coast 2 Coast puts that belief into action by helping more people reach support and see that another way forward is possible. I encourage people across Ireland to get behind the team and support the fundraiser in any way they can.” 

Paul Dixon, Managing Director of Circle K Ireland, said:

“At Circle K, we’re incredibly proud of the impact Coast to Coast has made over the years and the commitment shown by our colleagues, partners and customers. Every euro raised helps Pieta continue its vital work supporting people and families across Ireland, and we’re excited to once again come together to make a meaningful difference.”

This year, Richmond Marketing returns as a fundraising partner for the second consecutive year, while Around Noon joins the initiative for the first time.

How to support Coast 2 Coast

Members of the public can support the team by donating, sharing the fundraiser or cheering them on along the route.

Donate to the Coast 2 Coast fundraiser

Circle K will also donate 1 cent to Pieta for every litre of miles and milesPLUS fuel sold at participating locations from 4 to 6 September.

View participating locations and terms and conditions

The campaign forms part of Circle K’s three-year partnership with Pieta, launched in January 2026. Through the partnership, Circle K has committed to raising €1 million to support Pieta’s suicide and self-harm prevention services.

Follow the team

Pieta will be sharing progress from Coast 2 Coast across its Instagram and Facebook Stories throughout the weekend.

You can also follow @coast2coastrun4pieta and @circlekireland on Instagram for updates from the route.

How to get help

If you are thinking about suicide or self-harm, or have been bereaved by suicide, Pieta offers free, professional support:

• For immediate crisis support, call Pieta’s 24-hour Crisis Helpline on 1800 247 247 or text HELP to 51444.

• To book an appointment for therapy or suicide-bereavement counselling, call 0818 111 126.